The scope of UX projects is not limited to content used solely by digital information media. An image placed in public space, which is initially not given any meaning, can stimulate thought processes, evoke emotions and become a universal act of communication. The paper “Visual thinking in UX on the example of street art” concerns messages that use visuals in the thinking process. The aim of the study was to find out the impact of street art on the experience of information users. The paper presents the results of a pilot study using eye tracker.