UNIWERSYTET PEDAGOGICZNY
im. Komisji Edukacji Narodowej w Krakowie

Minimalism as one of the trends in web design

AIDA 3 / June 9 - 10 2022

Katarzyna Brejza

The aim of this paper is to present minimalism as one of the trends in web design. Its main element will be a presentation of 10 heuristics of minimalism I have created, aspects of which concern both user interface and user experience issues. They constitute a list of principles which a website should fulfil in order to be called minimalist. Three subpages of five websites from the fashion industry were studied. The research method was a heuristic analysis, which at the same time indicated specific principles most frequently applied by designers of minimalist online shops from the fashion industry.

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