Uniwersytet Pedagogiczny
im. Komisji Edukacji Narodowej w Krakowie

Shaping the visual competences of a future Information Architect

AIDA 1 / June 5 - 6 2018

Małgorzata Lebda

Pedagogical University of Cracow

The subject of the presentation will be a study of the issues concerning the visual competences of young people (19-24 years old) as well as – based on individual teaching experiences – the analysis of methods of acquisition, use and interpretation of visual materials by the students of IA (Information Architecture). The focus will also be on an important concept connected with the visual competences, which is the visual literacy. It assumes that the visual message is a statement that can be read and interpreted, and those skills can be learned. The need of teaching those skills seems to be such aspect of forming the competences of the Information Architect, which would allow him or her to shape products and services in a conscious and responsible manner

information architecture, visual competences, visual literacy, visual message, visualisation of information, photography
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