UNIWERSYTET PEDAGOGICZNY
im. Komisji Edukacji Narodowej w Krakowie

Eye tracking used for visual analysis of statistical information

AIDA 3 / June 9 - 10 2022

Adela Jankowska, Adam Szalach, Veslava Osińska

The correct interpretation of statistical data presented using visualisation methods is a challenge in relation to contemporary media and communication. This is mainly due to poorly designed graphs and often intentional manipulation of data presented in a graphical way. Another problem may be the limited time available for viewers to engage with visualisations, e.g. via television. The task is further complicated when the presented information concerns socially important issues. The perception of such specific visual information by users can be investigated using the currently proven eye tracking method. The following presentation will show the results of a pilot study conducted on a group of 13 respondents.

The developed and thematically diversified questionnaires presented to the respondents were intended to help determine how the recipients read the charts, how long it takes them to read the data correctly, and whether the respondents are able to locate any errors.

The experiment was conducted using the eyetracking technique supported by the survey method.

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